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Brett Nordin's Articles in Growth Topics

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Designing a Viral Marketing System for your Business This article teaches the reader about the critical components of a viral marketing campaign and mistakes to avoid. Viral marketing is defined and the components of successful marketing systems are outlined. Sales vs. Marketing This article is a short study on where marketing stops and sales begins. With an increasing demand for online purchasing, the line between these two processes has been blurred. Marketing, by the definition presented, may be considered the same as sales for online transactions. This forces a different view of the technology and robotics currently deployed by ecommerce businesses. Exponential List Building with Viral Bait When list building campaigns become viral, the return on investment can be extraordinary. This article explores the anatomy of robotic list building and discusses the importance of choosing the right viral bait to promote a sales message. Viral Marketing on a Shoe String Budget The article defines the anatomy of a viral marketing campaign and identifies the key ingredients to a successful viral campaign.