What's Your Worth?

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What's Your Worth?

By: Kenrick Cleveland

The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.

When we focus and define our goals more specifically--we set our intention.

I have set out to define affluence more fully recently. The dictionary's definition is not expansive enough for our purposes because of how individualized our perspectives are, but it's a good place to start.

Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.

This brings up the following questions: affluence is a great quantity, but what is that in relation to? Affluence is a plentiful supply, again, compared to what?

When we get down to it, affluence is a combination of these three factors:

1. net worth

2. cash flow

3. disposable income

Of course that's going to vary wildly from audience to audience so we have to define affluence for ourselves.

For you, what you consider affluent today - if you raised your own level of wealth in any or all of those three areas - you might not find affluence tomorrow.

So the goal is to constantly raise your own game, constantly raise your own level of being affluent yourself because that way you're constantly progressing.

If you're an adviser and today you have people that have a million dollar net worth... Well, maybe a year from now you're selling people that have a million dollars in cash that they can put into your program.

And three years from now your clientle will have will be deca millionaires with three or four million dollars they can invest with what you are advising. With these skills you can achieve that degree of change.

This is all about the evolution of your business, your personal development, and the development of your ability to provide wealth for yourself and your family in any situation you find yourself in.

This is the power of persuasion.

When I was just starting my career in persuasion, my clients were college kids who could barely afford me.

As I grew, honed my skills, realized my value, developed this field of work, I also adjusted my relationship to affluence. The clients I began attracting are worth a considerable amount and I believe this is all related to how much I feel I'm worth.

As it was for me, the evolution of your own wealth and your relation to affluence is directly related to how much you feel you are worth.

Here's an exercise to try:

Examine your relationship with affluence. Chart out an affluence map from the perspective of you 15 years ago, 10 years ago, 5 years ago.

Once that's mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.

Article Source: http://www.find-investment-advice.com

Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

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