Growing Your New Business With leads.

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Growing Your New Business With leads.

By: Stephen Meyer

It's time to take your business at home to the next level. You have decided to start a marketing campaign. Now the decision comes down to what to do, the answer, you have to prospect.

Now it's time to decide who you are going to prospect. Prospects are everyone you come in contact with. But finding those who are open you will need leads.

Leads are a mixture of people you know and those you have never met before. In other words, they are your "Warm Market" and your "Cold Market". Of course there are other types of leads but here I'll discuss these two.

People You Know:

If you're going to be an online marketer in affiliate programs or any type of network marketing you will eventually need leads. There is a right place to start in this process. Almost all Networking programs are going to teach you it is with your "Warm Market" prospects.

For these types of leads you're simply going to do some brain storming and write down a list of everyone you know or have come in contact with. It can be easy at first because you'll write down all your family and close friends, people you see and talk to almost daily.

The list could easily be in the hundreds although off the top of your head you may not have realized you knew that many people. Remember, your warm market list is an absolute must and the more complete it is will mean more people you can easily talk to.

Your warm market is the one you hold closest to your heart because it is people you know. You have a new business that has potential to create a terrific income for you and those who come in under you. Your family and friends need to be the very first ones you contact for that reason.

Now For Those Leads You Don't Know:

Although it could take quite a while eventually your warm market leads will wear thin and you will want to start reaching out to those you don't know. Growing your new business to the point you want will require you to start looking for "Cold Market" leads.

Your cold market leads can be the toughest mainly because they scare you to death but you know you need to reach out to them. The next question is where do you get Cold Market leads?

Searching the internet will provide you with many places who sell leads. These leads can be fresh or better said "real time" and can cost as much as $4.50 per lead or they can be "aged" leads and cost as little as .49 cents per name.

Lead quality is what you need to look at when deciding what you want to pay. Older leads come with some inherent problems. First they may have stopped looking for a home business because they no longer have the need. Secondly they may have signed on with a company when they first started looking and lastly they in all probability have been called by several reps before you got their number.

Hundreds Of leads For A Low Cost:

Most marketers make one big mistake using the lower priced lower quality leads. They buy them and immediately send them to their main sales page hoping to turn them into instant buyers hoping that a mere 1 percent will sign up. It almost never works that way.

I've paid for as many as 20,000 leads thinking the $40.00 I spent was a bargain, I was sure I would get 10 - 15 sales. I sent them right to one of my direct sales pages, not even one person even attempted to sign up. When I looked at my web site statistics most of these leads only stayed a few seconds and they were forever gone.

The vast majority of these people would never take a long look at what my web site was about because it had no interest to them. These types of visitors are simply names who clicked on some add in a program and were randomly sent to my page.

Because these leads were not going to stay long it was necessary to create a web site that didn't take long to look at but was catchy. I created a capture page that offered a free item and all they had to do was give their name and email address. Most continued to leave quickly but I managed to get around 25 names for every 10,000 who visited. Since the freebie related to my opportunity offer I had names I could build an email list with and promote my business through.

When dealing with the older leads or the purchased site visitor list it is much better to give them the least amount of information you can at first. Simply give them enough to give some thought. Then as that seed of thought grows you can gradually build on it providing more and more information.

High Cost Leads:

I've paid as much as $12.25 per name with high cost leads amounting to $245.00 for a list of 20 prospects. Were they worth it, some would say no. But I say they are if you have a specific plan for them. These are not leads that harvested through some low cost advertisement some where on the net. These are leads that are captured through a lead capture page specifically aimed for your market.

The more you pay for a lead the more information they should come with. Leads that run around the $4.00 mark should have the leads name, email address, and phone number. When you are paying $8.00 to $12.00 per lead they will usually come with a lot more information, including but not limited to, the amount of money they have to invest, the amount of time they have to invest, how much money they want to make, how much time they can invest to make the money they want and more.

These leads can be put in an email marketing list but that is not what they are generated for. Actually that would be a waste. These names are people who are actively searching for a Home Based business and ready for a phone call. Often they are expecting it with a bit of enthusiasm. Just keep in mind, not all of them are buyers or even ready to buy.

Many just want a little more detail about your offer. Out of 20 names I might sell to 2-3 of them and may not recover the cost of my purchase. While I may not recover the entire cost of these leads immediately I certainly am with residuals, bonuses and team building. Adding people to my team doesn't hurt my ego a bit either.

You will approach many different types of people as you begin to go through your leads. You will have the easy ones, your family and friends and the tougher ones, those you have never met. The main point to remember is how you are going to approach them. The most important part of that approach is your attitude and confidence. Being confident, positive and having a good attitude will do the most good out of evrything you could try.

Article Source: http://www.find-investment-advice.com

Now that you have chosen to take the leap into your own business at home check out the many wealth building opportunities at our web site. We have the best in Network Marketing as well as many profitable Affiliate marketing programs. Work At Home Business Opportunities

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