AdWords Management Tips

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AdWords Management Tips

By: Kirt Christensen..

You're Connecting With Two Groups Of People

It may appear as if the counsel below is solely for those in real estate, there is application in other places. There are 2 crowds of people on the hunt for your business.

1. Someone who resides in your locale - your city or state - who may search for "real estate", "dentist", "churches", or "restaurant" and the results he desires to see are only from the area he lives in. When he comes looking; there you will be.

2. Someone not in the same region at all (or maybe Google is unable to determine where he is), searches for services in your region. On Google he searches for "movers in Palo Alto", "Palo Alto real estate", or "hotels in Palo Alto", desiring results for Palo Alto only. Maybe he is on vacation, planning a move, or wanting to invest in Palo Alto.

He may in fact be from Palo Alto. But he could be down in San Diego. Or way out in Orlando. Or in Montreal. Or Sydney, or Tokyo. But he's still searching on Google for you, and he identifies Palo Alto by name.

You will be there, whichever way it is. When he knocks you will be waiting to open.

Reaching The First Person

Because you're aiming at these two kinds of people, you can set up two Google campaigns for them, not just one. So here's how. When you're first setting up your campaign, select regional targeting.

Next choose the country, then state or province, then city or cluster of cities.

Getting To The Second Person

Perhaps you want to advertise for California real estate. You would want to set up your campaign for national or even international traffic, however you will use local search terms like "Santa Barbara real estate" or Bakersfield real estate", because, most likely there will be folks nationally ore even internationally, using these search keywords.

So you'd grab a map or a listing of cities from a web site and create a keyword set like this:

California real estate

LA real estate

Los Angeles real estate

Villa Real real estate

Berkeley real estate

Purchase homes in Crescent City

Buy a home in Santa Barbara

Buy homes Bakersfield

Buy a home in Santa Monica

By using the keyword list from the regional campaign (that is a general list) and, with a spreadsheet, combining it (in a mix and match fashion) with a list of cities or towns, you can produce a long, quick keyword campaign.

Either way, you'll end up with a huge keyword list: 95 percent of them will never get searches, and the other 5 percent may only get a few. However, it doesn't cost anything to bid on these keywords if nobody clicks, and when people do click, they'll only be five or ten cents. Not much traffic, but what you do get will be bargain priced. You should still buy generic keywords in your local campaign, but these local keywords in a nationwide campaign will bring very cheap clicks, mostly.

Your AdWords account for real estate could be organized thusly:

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

By organizing this way you have aimed at getting as much traffic as possible in your local specialty. By using this double canvass you are not only covering your local specialty but you are covering national searchers for your local market.

Google has great features to help you target your customers. You can use your businesses physical address or longitude and latitude to aim at searches within a specified area. You also can customize a coordinate set that you would like to aim for.

Increase Your Ad Talents In A Localized Test Campaign Before Hitting The Nationals

An age-old advertising practice is to test ideas in a smaller market before you spend big bucks to try them out in a larger one. Nowadays, the risks of going national instantly if you have a good product may seem small because after all, you're paying for one click at a time, you can set a daily budget, and you can turn your traffic on and off at will. But that doesn't undo the value of trying your product in one small geographic area first

For instance, if you sell investment tips, you could start with just aiming for the investors in New York State. What is the advantage? You don't have to sweat about your daily budget so much. If your advertising budget is small you can use this smaller market for a week or two or even a month, if it isn't profitable then you don't need to worry, tweak the process until it is more profitable then go national.

At this juncture, you are ready to hit the open world wide market because you took the time to tune your marketing engine and the dollars you spend come back with all their friends in tow. An added benefit this way is great for keeping your competition in the dark about what you are doing, as long as they don't search in your target cities.

Article Source: http://www.find-investment-advice.com

With over a decade of experience in adwords management , Kirt Christensen, will share his experience in adwords management, by giving you tips he discovered that work (and some that don't work). www.netbreakthroughs.com">www.netbreakthroughs.com Click here for other unique adwords management articles.

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